Content Marketing Strategy & Consulting
Stop treating content like a commodity. Content is among your organization’s most valuable business assets as it shapes the customer experience, but it’s only as effective as the planning behind it. I specialize in developing content marketing strategies that tell your brand story in a compelling way, offer value to your potential clients, build their trust in your brand, and inspire them to take action.
What is a content strategy?
A content strategy guides the creation, delivery, and governance of your brand's digital publishing. It defines how your organization is going to use content to meet your business goals and satisfy your users’ needs. An effective content plan documents: the required content (topics, types, and sources), the structure of the content (prioritization, organization, and formatting), and the publishing workflow (the people, processes, and tools required to manage editorial initiatives). Developing a content marketing strategy requires expertise, so invest in a content strategist that can maximize the success of your campaigns.
Why hire a content strategist?
Your organization needs a point-person to guide the publishing process. A content manager provides editorial leadership to your team, advocating for the role content plays in your business and shaping your brand's voice with every word. A content strategist directs your publishing efforts through the planning, production, management, and measurement of your content marketing campaigns. Brands who work with a content strategist enjoy higher rankings on search engines, drive more visitors to their websites and blogs, increase engagement on social media, convert more inbound leads into customers, and most importantly, earn the trust and loyalty of their audiences.
What exactly does a content strategist do?
A content strategist is responsible for overseeing the success of your brand's editorial efforts. I will help your organization understand content strategy and its business value, develop the workflow and processes behind a successful content marketing campaign, determine what content to create, and establish benchmarks to measure success. I work collaboratively with your team to implement and manage a comprehensive publishing plan that captures audience attention and converts that attention into definable business goals. I always look for innovative new ways to discover, create, target, distribute, and deliver value with content.